"Bringing the IDP brand to life!" - Doris Wei-Han & Team

Meet the IDP Branding Team as they share how they bring value and why they love what they do at IDP! 

Doris Wei- Han 

Head of Brand Marketing 

“The IDP Branding Team - operates across Taiwan and the Philippines and are the brilliant people behind our brand building strategies. Chia-yu and Grace -the architects of our project planning, ensure that our campaigns and content effective leaving a lasting impact. On the creative front, Ada and Kenneth bring our brand to life with captivating designs. 

Joining IDP from Intake has broadened our horizons, allowing us to become part of a global team. This experience has taught us effective communication, a key factor in our success. Despite our diverse personalities and interests, our common trait is a curious mindset. Regular brainstorming sessions help us challenge and inspire each other, staying current with innovations and insights on our target audience. 

Our primary responsibility is to shape and maintain a robust, cohesive brand identity that resonates with our target audience, aligns with business objectives, and sets our company apart in the market. From strategic planning to visual identity development and content creation, we collaborate across different functions to achieve our goals. 

We understand that our customers have a strong desire for authentic human connection, which is why we build trusted human relationships. By bringing innovative thinking to the table, we approach challenges with a creative mindset, firmly believing that it is the most effective way to maintain our agility and adaptability. As proud members of the Digital Experience team, we are thrilled to contribute to the customer journey. Our commitment to excellence is reflected in our dedication to IDP's ongoing success. 

Outside of work, I enjoy sitcoms, movies, and indulging my love for travel—experiences that fuel fresh ideas.”  

Chia-yu Yang 

Global Brand Marketing Manager 

“At IDP, our focus extends beyond helping customers complete their study abroad journey. We aim to delight them to the extent that they become strong advocates of our brand.  

I studied abroad in the UK, and my experience as an international student allows me to understand our customers’ journey. 

Our team thinks from the student's perspective, from the copy, graphic design, or user experience on the website or app.  

Patience is important in helping the team find the best solutions and deliver outcomes on time. My strength is communication, and I deeply admire the designers who bring my ideas to life. I embrace all feedback as it contributes to improvement. I love positively impacting customers in the global community through my work at IDP. 

We continue to learn from the wider global team through our diverse interests and experiences."

Grace Lai 

Global Brand Marketing Manager  

“I work towards building our global brand presence; reinforcing our brand’s value, fostering customer loyalty and brand recognition. 

The transition from Intake to IDP has been an amazing learning process for us. I cherish becoming part of the IDP branding team in 2023. This led to new exciting projects such as LinkedIn Talent Insights, FastLane relaunch, the brand refresh, and more. 

I get super excited when we generate ideas and present our creative work for projects, brainstorming sessions helping us uncover the best ideas. The moments we get to share our work with the team and then our customers are the ones I love the most. It is important to be connect to trends from inside and outside the industry. 

We recently moved to our brand-new office; this bright space has fantastic views. We look forward to welcoming visitors to Taiwan!” 

Ada Luo 

Global Brand Designer 

 “Impactful visual design has the power to break language barriers and build a strong brand identity. A picture speaks more than a thousand words.   

As a visual thinker, I find it natural to express myself through images. I also learn from the team to enhance my communication skills, which I can apply in presentations or training sessions. When we receive a new project, our brainstorming sessions involve understanding the product, the user needs, and the marketing strategy,showcasing the results with key visuals. 

The winning moment for me is presenting the key visuals and hearing the team say, ‘Wow! This is exactly what I meant!’ I am passionate about learning communication skills to enhance presentation delivery. 

I have enjoyed being part of the team for almost five years, contributing to our industry-leading work.” 

Kenneth Aballa 

Global Brand Designer 

“I have worked for the Philippines team for several years, and I am looking forward to the opportunity to work on global projects.  

I cannot wait to learn a lot from and collaborate with our global team members and see our work implemented in different markets. I am well-versed with graphic design, and the ins and outs of media production. With my experience in the advertising industry, I can also offer insights on designs, voice overs, script writing, video production, photography, and animation! 

I work remotely from the Philippines, while the rest of the team operate from Taipei, Taiwan. Constant communication on both sides is the key to successful remote work. We have regular calls for brainstorming, discussions and life updates.  

IDP, with its people-centric approach, has established itself as a leader in the industry, and I look forward to strengthening our communications further with our customers. Humanising all aspects of branding and telling inspiring stories is our focus as a team.” 

We are sure the team will go on to achieve amazing accomplishments! Thank you for your dedication and support with our operations. 

Would you also like to be part of our global team that is making an impact on millions? Start by looking for opportunities here.