IELTS – the world’s most trusted high-stakes English language test – launched a new campaign highlighting the determination and achievement that comes when test takers pursue their life-changing study, career and migration goals.
The campaign, “IELTS – I’ve got this,” takes inspiration from the joy that test takers experience when they receive their IELTS test scores and realise that their life-long dreams are about to become real.
The campaign will initially run across social media in India and Canada, and will include three videos which capture the key experiences of people being accepted to study, work and migrate abroad.
Warwick Freeland, Managing Director – IELTS, IDP Education, said that the campaign shows that an IELTS score helps test takers demonstrate to the world they are a cut above the rest.
“From our research we understand that IELTS customers want to make the best impression possible and show the world’s organisations what they are made of. They are proud of their results and excited by what it means for their future ambitions,” Mr. Freeland said.
IELTS is the world leading English test for study and migration, administering three million tests per year and is recognised by 11,000 organisations around the world.
Accompanying the new campaign is a range of enhanced support tools via the IELTS by IDP app and flexible testing options aimed to help people achieve their best score on test day.
“IELTS is proudly customer-first. We use technology to enhance our human connection, not replace it, and it is what sets us apart. We deliver the world’s most recognised, reliable and secure English language testing experience, using both human testing staff and digital technology to provide customers with an optimum experience,” Mr. Freeland said.
Watch the "IELTS - I've got this" campaign
About IELTS
The International English Language Testing System (IELTS) is designed to help you work, study or migrate to a country where English is the native language. This includes countries such as Australia, Canada, New Zealand, the UK and USA.
Your ability to listen, read, write and speak in English will be assessed during the test. IELTS is graded on a scale of 1-9.
IELTS is jointly owned by the British Council; IDP IELTS; and Cambridge University Press & Assessment.
About IDP Education
IDP is a leader in global education services. As a company listed on the Australian Securities Exchange, IDP operates in more than 50 countries and its websites attract 100 million visits a year.
IDP specialise in combining human expertise with a leading digital platform to help people get accepted into their ideal course, take an English language test or learn English in their schools.
IDP’s teams work side by side with their customers every day, at every step from course search through to starting their dream course or career. IDP’s data insights are relied upon by organisations around the world to help ensure policies are informed by the diverse needs, challenges and motivations of students.
Most of all, IDP are proud of its people. It is their trusted people and processes that help their customers turn their study or English goals into a launchpad for their career.